Counter fraud messaging
Counter fraud messaging is an effective and low-cost method to help reduce potential fraud. It can inform how people respond to suspicious activity if they see it in the workplace – and can make would-be fraudsters think twice before committing fraud.
Organisations can use counter fraud messaging to raise awareness about fraud, educate people about the red flags to look out for, and encourage people to speak up if they see potentially suspicious behaviour. Clear communication that builds a culture of integrity, vigilance, trust and cooperation can help deter would-be fraudsters, alongside documentation of expected codes of conduct and stories about fraudsters who have been caught.
The example messages below can be adapted to your organisation’s specific needs and circumstances. Each organisation is different, with unique communication needs, structures and context. Consult with your communications team to make sure messages comply with your organisation’s communications strategy.
Example counter fraud messages
The following messages can be used to convey different impacts of fraud – from how it can harm communities to a reminder of the personal consequences. Each topic of messaging also includes some things to keep in mind.
Messages that convey the impact of fraud on communities
- Fraud can have devastating impacts, but reporting could help minimise the damage.
- As a community we can all work together to put a stop to fraud.
- By making a report, you help to keep our programmes fair for everyone.
- You can help protect our essential services by reporting fraud.
- If you suspect or know about any fraudulent activity, let us know.
- If you see anything suspicious, unusual, or something that just doesn’t seem right, you can make an anonymous report – any information you provide can help prevent fraud.
Messages that increase the perceived risk of committing fraud
- Committing fraud can lead to criminal charges, fines and imprisonment. Is it worth the risk?
- Fraud damages trust. You may harm your reputation and relationships when you get caught.
- Government agencies take fraud seriously. Be prepared to face investigation and possible prosecution.
- Fraudulent activity is more likely to be discovered than you think. Is a monetary gain worth a lifetime of scrutiny?
- Building a reputation takes a long time, but it can be destroyed in an instant through fraudulent actions.
Messages that reduce the perceived benefit of engaging in fraud
- Our organisation has a zero-tolerance policy for fraud. You can face severe legal and employment repercussions.
- The financial consequences of fraud can be devastating. You could lose everything you’ve worked hard for.
- Is it worth the humiliation in your community?
- Consider the possibility of losing your freedom. Fraud can lead to prosecution and criminal conviction, as well as a prison term.
- The legal costs of defending yourself against fraud charges can far outweigh any gains.
- A fraud conviction leaves a permanent mark on your record, impacting future opportunities.
Increase the impact of counter fraud messaging
Where and how you use counter fraud messaging makes a difference. There are a range of options to maximise the impact your messaging makes.
Download the full guide
For in-depth information on how to build effective counter fraud messaging download the full PDF guide.
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Guide to building effective counter fraud messaging (PDF 653 KB)
More information
- Find out more about the fraud triangle and the guiding principles of fraud
- Find out more about the seven common personas that fraudsters use when committing financial crimes
- See countermeasures your organisation can put in place to reduce the risk of fraud
- Read case studies about New Zealand organisations that fell victim to fraud